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Why Should I Do Link Exchanges?

As everyone knows, most search engines today rank web pages according not only to relevant content but also to their link popularity, which is determined by the number of links from other web sites. The “quality” of the links is considered as well. Link Exchange (links swap) is the most effective way to increase your link popularity! To increase your PageRank, you should get as many external links as possible pointing to your homepage. The links should be from pages with high PageRanks. It seems that a link from a web site with PageRank ZERO is worth 200 times (!!!) less than a link from a page with PageRank FOUR.

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